Bannon, Carlson and... Liz Truss? Exploring the Former PM's Attempt for the Maga Movement

The former UK leader, began the inaugural episode of her video series with a promise to unmask "those with ill intent" striving to bring down Western democracies. She explained she would uncover how an "international network of progressives work to weaken the democratic process and the electorate's mandate."

"We will examine the political movement of Donald Trump and understand how this can be achieved in Britain," the former PM stated. "We'll be talking to the leading lights of the Make America Great Again campaign."

Before the show's launch, there was one particularly enthusiastic supporter. "This is the beginning of a kind of transformation," stated John Solomon. His conservative media outlet Just the News will host the former prime minister's new podcasts.

Forging Alliances in the Maga-Verse

Compatriot supporters, featuring a counselor supportive of Reform, played a role in her launch the Liz Truss Show. Its staging is adequate, though simple. She has gathered 10,000 subscribers in her debut week and her first episode achieved sixty-seven thousand views in that timeframe.

This marks a small opening, but in making common cause with Solomon, she is being pushed into a established right-wing media network generating and disseminating Make America Great Again themes. Key fixations involve alleged censorship by the traditional news outlets and a aim to remove a conspiratorial 'deep state' – which Truss blames for the abrupt termination of her disastrous time in office.

"Just the News is not well-known outside of the pro-Trump media sphere, but it does have gravitas there, mostly due to its founder, who gives commentary on Maga platforms like Bannon's 'War Room' podcast and has even interviewed Trump," noted Professor Alex Hinton, who has closely studied the Make America Great Again phenomenon.

A Controversial Partner

Truss's attempt to transplant American conservative media to the UK has drawn her nearer to contentious individuals such as the journalist.

He established his media outlet following scrutiny when allegations surfaced of pushing false stories about Biden's anti-corruption work in the Ukraine, as well as controversial stories about ex-ambassador to that country.

Solomon's reporting were amplified throughout the pro-Trump media, with the journalist serving as a regular guest on the prominent cable news broadcast. Trump himself endorsed the journalist's work.

The journalist published the Ukraine claims in a set of articles for the outlet the Hill, after having been moved to a columnist role following internal criticism regarding his reporting. These reports were central in the then-president's request for the Ukrainians to probe Hunter Biden and his father in 2019. This pressure resulted in impeachment proceedings against the president. The US Senate later acquitted the commander-in-chief.

Weeks after he exited the publication in October 2019, the news organization announced it was conducting a assessment of his reporting relating to Ukrainian matters. It found he had relied on untrustworthy contacts and noted he "did not disclose crucial information about primary contacts in Ukraine, such as the fact that they had been indicted or were being probed."

Entering the Ecosystem

His media appearances are a sign of the conservative ecosystem Truss is becoming part of. He discussed his endorsement of her new show on a show he co-hosts on the conservative cable network, a rightwing cable channel that is home to the Maga influencer former adviser Steve Bannon and on which commentator Tucker Carlson also appears. Truss has already spoken with Steve Bannon on a debut installment.

By partnering with Solomon and Just the News, the former leader has become a niche participant in a much wider network of pro-Trump platforms that frequently share and promote one another's material.

The journalist's programs have often featured individuals such as influencer Mike Benz, a conservative commentator whose criticism of the foreign aid agency was referenced by Elon Musk as reasoning behind closing the foreign aid agency.

An International Strategy

Although the former PM's unnatural presentation and career difficulties have invited ridicule within the UK, certain American analysts do not dismiss her attempts to revamp her image as a UK offshoot of the Make America Great Again press.

"It is necessary to treat people like Truss as significant, even if you may not want to take them literally," commented Rob Flaherty, who was employed in the Biden administration.

"Observers witnessed how in 2024 the former president used that alternative press to disseminate his views. Without a doubt that sphere transmits and affects discourse abroad. It seems relatively clear to me that the environment in the UK are comparable to what permitted this alternative media ecosystem to thrive here."

a political theory expert, said the digital right-wing media sphere was already having an impact in the UK.

"Digital media is borderless," he stated. "There is a certain milieu within which stuff flows – on occasion manifesting in radical ways and sometimes less so – but which is connected."

The academic said the expansion of the digital conservative movement in the United Kingdom lately meant the "potential to have a larger effect is substantial."

A Transatlantic Ambition

"Liz Truss along with the Reform UK leader not long ago spoke at the CPAC, where I saw they hit Make America Great Again rhetoric before the {king of Maga|

Brooke Johnson
Brooke Johnson

AI researcher and tech futurist with a passion for demystifying complex technologies through accessible writing.